-
Chartered Accountant (ICAEW, KPMG) - London
-
Financial Controller - Metals Trading - London
-
Chief Accountant - Commercial bank - London
-
CFO - Consumer Trading Group - Kuwait
-
CFO - Commercial Bank - Kuwait
-
Project Finance Advisory - Investment Bank - Kuwait
-
Board Advisor - Medical Distributors - Kuwait
Zahoor A. Khan
Founder
-
Chartered Management Accountant (FCMA - London)
-
Finance Director - Pharmaceutical - London
-
Regional IT Auditor - Mining - Zambia
-
Transformation Program Director - Foods & Ingredients - Bristol
-
Systems Director - Oil - London
-
COO BI and Data Mining - Insurance - London
-
Advisory Lead SAP logistics - Financial Services - Cayman Islands
Kalyan K. Banerjee
COO
Zahoor and Kalyan, met when training to be accountants. Zahoor went on to work for a commodity trading company, a multi-product distributor, commercial banks and an investment bank raising equity and debt for large industrial and infrastructure projects.
Kalyan went on to Financial Management and Strategy and then to Finance Transformation specializing in Systems Implementation across Finance, Supply Chain Management with Logistics at the core.
​
Both felt that time was too short to waste on repeating processes and that insights from some should benefit all. Too much time is spent building or estimating financial projections that should be used more creatively and profitably - identifying and understanding and exploiting business opportunities.
Trafic is there to take all the number crunching out of building financial projections.
Trafic started with two friends who think that you shouldn't need to reinvent the wheel every time you need cashflow projections
Trafic started out as a solution to a need
It started when a friend asked if I could help get bank facilities for his new company. While banks traditionally did not entertain facilities to companies without a three-year track record, I thought that a robust cashflow projection would make a strong case. As an investment banker, I had spent many years raising hundreds of millions of dollars of debt, based mainly on detailed cashflow projections.
We searched for an app that would do something similar for a trading company. We found ...nothing.
​
So, I built a customized Excel spreadsheet that would not only produce the cashflow projections but would also compute the cash and letter of credit facilities required. We applied, and the bank approved all the facilities requested.
​
We realized that that there were hundreds of thousands, of similar trading businesses, all over the world that would benefit from being able to build their own cashflow projections, from being able to translate their business plans into financial projections, to applying for bank facilties, to just making sure they have enough cash to meet all theirs bill on time, all the time.
​
We understood the concerns of the banks. How could they work out what facilities would be required by a new company. They needed a track record they could compare with other similar companies. Collateral or security or personal guarantees, while important, did not help determine the quantum of facilities required. It was an art and not a science.
​
​We realized we brought together a unique set of experiences and skills that not only identified the need for trading businesses for financial projections, the criteria that banks need to evaluate credit facilities but also understood how to design a platform that was easy to use.​
​
So, we decided to design an app that thought like a business owner. How business assumptions were formulated, what was important and what was not. We had the range and depth of experience to decide what was required and what was not. We knew it had to be simple to use, did not require learning how to use it, did not require to be integrated with existing systems, did not need to be customized or tested.
​
We had done it in the real world. Now, we wanted to give back.